Logos
The Rocky logo embodies strength, balance, and timeless craftsmanship. Its geometric emblem—an upward-pointing mark framed within a square—represents determination, elevation, and clarity of vision. The bold symmetry of its form conveys a sense of foundation and resilience, while the refined serif wordmark adds a touch of sophistication and heritage. Together, they reflect Rocky’s spirit: grounded yet ambitious, enduring yet forward-looking.
Tokens
Colors
The Rocky color palette captures the essence of strength and clarity through a bold yet balanced contrast. The vibrant Lemon hue injects energy, optimism, and a forward-moving spirit, while the deep greys provide grounding, stability, and timeless sophistication. This duality between light and dark reflects Rocky’s core philosophy — power rooted in balance, and innovation anchored in precision. Together, these tones create a confident, modern aesthetic that embodies both resilience and refinement.
Lemon
500
#E1F548
600
#DDF42F
700
#D9F217
800
#CBE30D
900
#B5CB0B
950
#A0B30A
Light Grey
200
#E5E5E5
Dark Grey
200
#666666
600
#333333
700
#262626
800
#1A1A1A
900
#0A0A0A
950
#000000
Typography
Rocky uses Orbikular as its main typeface, merging bold character with refined craftsmanship. Its sculptural serifs and balanced proportions evoke strength, precision, and a timeless editorial feel. For functional and digital contexts, Roboto complements it with clarity and versatility, ensuring legibility across all mediums. Together, they form a distinctive typographic system — elegant yet grounded, expressive yet disciplined.
Main font
Regular
Bold
Labels
Roboto
Regular
Illustrations
The Rocky illustrations capture the spirit of exploration, resilience, and elevation. Carved from bold contrasts and sharp reliefs, they evoke the raw beauty of nature and the power of ascension. Each composition, built around geometric landscapes and luminous gradients, reflects Rocky’s essence — strength through simplicity, clarity through design. With their sculptural depth and minimalist tension, these visuals embody a world where ambition meets serenity.
Icons
The Rocky icons distill the brand’s essence into simple, powerful forms. Each symbol captures a core facet of the identity — strength, precision, and elevation. With their geometric structure and consistent line weight, they convey both clarity and intent. Designed to feel timeless yet dynamic, these icons mirror Rocky’s balance between stability and ambition, forming a cohesive visual language that is bold, modern, and unmistakably grounded.
Infinite
Stability
Solvency
Sustainable
Wallpapers
Immerse yourself in Rocky’s visual universe with a collection of wallpapers designed to inspire focus and elevation. Each composition blends sculptural landscapes, precise geometry, and luminous contrast to reflect the brand’s core essence — strength, clarity, and ambition. Whether on desktop or mobile, these visuals bring the Rocky spirit to your everyday environment, reminding you to always look beyond the summit.
Desktop
3 models
Mobile
3 models
Templates
Rocky’s templates fuse striking visuals with purposeful typography to communicate bold, impactful messages. Built for consistency and adaptability, each layout balances clarity with character — merging dynamic compositions, geometric precision, and cinematic depth. Designed to maintain visual harmony across every platform, these templates empower the brand to express strength and elevation in every message it shares.
